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Vekoma Redefines Corporate Split to Meet Market Demands
Vlodrop, The Netherlands - In response to increased competition within the entertainment industry, Vekoma is redefining its corporate structure in an effort to meet growing demands. While there has, for some time, been a distinction between Vekoma Manufacturing and Vekoma International, the two will operate even more independently under a new plan designed to better benefit customers.
Roger Houben, Vekoma President, will head Vekoma International in an effort to fully concentrate on providing unparalleled sales and customer service, designing new ride concepts, and handling overall marketing efforts. Managing Director, Dave Bebelaar will now handle the daily operations of Vekoma Manufacturing, which will focus solely on the production of rides.
The plan, which is in initial stages, will be put into effect within six months and require approximately 60 employees to either leave or find new positions within the company. Vekoma Manufacturing will remain in Vlodrop, while Vekoma International will relocate to a more easily accessible location in The Netherlands.
“The size of the company and its operations were growing so large that we had to make the split to work more efficiently,’ Houben said. “Our goal in the end is to better arm ourselves to fulfill customer demands by spending more time with each and, ultimately, create even stronger relationships,” he said.
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